WHAT WE DID

BRAND DISCOVERY
Understanding Beta Group’s need to blend authority with accessibility, we refreshed their brand to reflect both their educational prowess and their commitment to fostering trader success.

Our discovery process included deep dives into the needs of their clientele, focusing on user-friendly experiences while maintaining professional integrity.

AI IMAGE CREATION
We leveraged Midjourney to create AI-generated images that realistically reflect the typical customer in their dealing room environment.

These high-quality images are tailored to resonate with Beta Group’s target audience, illustrating the precise and analytical nature of their work.

This innovative use of AI technology enhances the visual storytelling on the website, making it more engaging and relatable for prospective clients.

WEBSITE DESIGN AND BUILD
Our approach to building the Beta Group website was meticulous and structured to ensure that every element serves a strategic purpose:

• Objective Setting: Establish clear goals to enhance user engagement and educational value.
• Budget: Efficient allocation of resources to maximize impact without overextension.
• Site Framework: Intuitive navigation tailored to the user’s journey through technical analysis learning.
• Content: Clearly articulated course offerings, expert insights, and client testimonials.
• Design: A sleek, professional look that communicates expertise and reliability.
• Development: Robust backend functionality to support interactive learning modules.
• Testing: Rigorous testing to ensure seamless user experiences across all devices.
• Setup Google Analytics: Integration of analytics to monitor, analyse, and optimise the user journey.
• Search Engine Optimisation (SEO): Strategic SEO practices to increase visibility and attract a global audience.

Visit the website: www.betagroup.co.uk