As a coach, you know an online course could transform your business.

It’s the ultimate way to share your expertise, scale your income, and stop trading time for money.

But be honest, how long have you been “thinking about” creating one?

Weeks, months, years?

You’re not alone. Most coaches never make it past the idea stage.

And that’s a crying shame because you could transform your life and others.

But why is it so hard to create a course?

Here are the most common reasons (and how to fix them):

1. “I don’t have the time.”
Finding time to create a course feels impossible with everything else you have going on.

Solution: Start small. You don’t need a 12-week course to make an impact. Focus on creating a short, high-value course that solves a specific problem your audience is facing.

📌 Tip: Follow the “So What?” rule. Map out your course, examine each lesson, and ask, “So what?” If it doesn’t add real value or contribute to students’ success, remove it. Give students only what they need to succeed - nothing more.

2. “I feel overwhelmed.”
Planning, recording, editing, and launching a course can feel like a mountain to climb.

Solution: Break it down and create a simple roadmap:

• Choose one problem to solve.
• Outline 3-5 lessons to address it.
• Record those lessons in bite-sized chunks.

📌 Tip: Schedule a “Power Hour” twice a week. Dedicate this time to course creation - nothing else. With just 2 focused hours a week, you’ll make consistent progress without being overwhelmed.

3. “I don’t know how to get it out there.”
Even if you create the course, marketing feels like another overwhelming task.

Solution: Build momentum by pre-selling your course. Use your existing audience to validate the idea, generate income upfront, and fund the creation process.

📌 Tip: Start by sending a simple email or posting on social media asking your audience if they’d be interested in your course. Use their feedback to shape your content and build confidence.

4. “I’m not sure anyone will buy it.”
Ahh, good old Imposter Syndrome.

Solution: Talk to your audience. What problems do they need help with? Build your course around those answers to ensure there’s demand.

📌 Tip: Create a quick survey with 3-5 questions about their biggest challenges (use something as simple as Google Forms). Share it with your audience, and you’ll have a goldmine of insights to guide your course.

5. “I’m too busy trading time for money.”
This is the most painful one. Hourly sessions keep you stuck in a cycle where your availability caps your income.

Solution: Think long-term. Every hour you invest in creating a course is an hour you reclaim in the future. Combine your course with a membership community for ongoing support, and you’ll create a scalable income stream that grows without burning you out.

📌 Tip: Set aside one client-free day a month to work on your course. Protect this time fiercely - it’s your investment in a business that works for you.

The Bottom Line

You don’t need to be perfect, tech-savvy, or have endless hours to create an online course. You just need to start.

Take one small step today:

• Outline your course idea.
• Talk to your audience.
• Record your first lesson.

The sooner you start, the sooner you’ll build a business that works for you—not the other way around.

Finally, remember the end game.

What if you had a course that people can buy 24/7? Imagine waking up to a bunch of sales in your inbox.

Now, wouldn’t THAT be a nice start to the day?