Sitting in a Texas conference room that was hotter than an oven, we were trying to stay awake after a lunch of world class tacos…

“This one simple marketing strategy earned me over $5,000 in one hour…”

Wait, what? We were awake now, scrabbling for our pads and pens to write this one down.

So he spilled the $5,000 ‘re-fried beans’ and we were mindblown.

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Stories sell…

You see what happened there? You were drawn in right? You were hooked and wanted to know more. You’re thinking what was the $5,000 secret?

Whenever you’re creating content, be it a Blog, Facebook Live or Webinar, you need a clear structure.

Not only does it make your life simpler in terms of content creation, it’s a proven method to drive engagement.

Here we go:

1. Hook
2. Story
3. Lesson
4. Call to Action
   
   

1) Hook: This one simple marketing strategy earned me over $5,000 in one hour…

2) Story: Sitting in a Texas conference room that was hotter than an oven…

3) Lesson: When you’re paying over $20,000 a year for a mentor…

4) Call to Action: PM me your email and I’ll send you the one thing…

Simple huh? But oh so very effective.

You’ll see all of my content now shaped in this way.

I can’t promise you’ll make $5,000 in an hour from it (until you have an email list big enough), but if you start using this framework on a consistent basis, your audience will become more engaged than ever.

And isn’t that what we all want from our marketing? Social media platforms certainly do.

The more engaging content, the more Facebook, and LinkedIn will show it to a wider audience.

And the beauty of this strategy? It’s free.

Now go create and share some stories using this framework because we’d love to read them…