The Procrastinator's Guide to Launching Your First Course
3 minute read.
You've invested in Kajabi. You've set up your landing pages. Your website looks professional.
But that "Courses" tab in your dashboard remains untouched, a digital ghost town of unrealised potential.
If this sounds familiar, you're not alone.
After working with hundreds of coaches, I've noticed a pattern: creating a beautiful landing page is easy, but launching that first course? That's where most get stuck.
The good news? This roadblock is entirely surmountable with the right approach.
The Real Reason You Haven’t Launched Your Course
Understanding the psychological barriers holding you back is the first step to breaking through them:
1. The Perfection Trap:
"I need to get everything just right before I launch."
Many course creators delay launching because they think they need high-end production value. The truth? Your students care more about transformation than polished videos. Coaches are recording entire courses on their iPhones and outselling competitors with high-budget setups.
2. The Overwhelm Spiral:
"There's so much to do, I don't even know where to start."
Looking at fully built-out courses can be hugely intimidating. But remember, those evolved over time. Your job isn’t to create a massive course - it’s to start with a focused, results-driven offer.
3. The Expertise Paradox:
"Who am I to teach this? I'm not enough of an expert."
The more you know, the more you realise there’s more to learn. But the people you serve don’t need an academic - they need someone a few steps ahead of them. Your unique experience is valuable.
How to Finally Launch Your Course
Overcoming procrastination isn’t about productivity hacks - it’s about a shift in mindset.
Embrace the Minimum Viable Course (MVC)
Instead of building an exhaustive course, focus on the simplest version that delivers real results.
- What’s the one transformation I help clients with most?
- What’s a common challenge I solve repeatedly?
- What could I teach in 2-3 hours that creates real impact?
This doesn’t mean cutting corners. It means focusing on delivering results instead of overwhelming content.
Practical Productivity Hacks
Once your mindset is in place, use these strategies to execute efficiently:
1. The Content Extraction Method
Instead of starting from scratch, repurpose what you’ve already created:
- Client calls and coaching sessions (with permission)
- Emails where you've answered key questions
- Social media posts that got engagement
You may have already created 80% of your course content without knowing it.
2. The Chunking Technique
Break course creation into micro-tasks:
- Monday: Outline one module (20 min)
- Tuesday: Write bullet points for a lesson (15 min)
- Wednesday: Record one short video (15 min)
- Thursday: Upload and format in Kajabi (10 min)
- Friday: Create one worksheet (20 min)
Momentum builds through small, consistent actions.
3. The Accountability Timeline
Set a public launch date and tell people about it. Announcing your course before creating it will give you the commitment push to finish.
4. The 25-Minute Sprint
Use the Pomodoro Technique: set a 25-minute timer and work on one aspect of your course with full focus.
The “Done Is Better Than Perfect” Framework
A simple way to get your course live quickly:
Phase 1: Outline (1-2 hours)
- Define one clear transformation
- Break it into 3-5 steps
- Determine key learning points
Phase 2: Content Creation (4-6 hours)
- Create simple bullet points (no full scripts)
- Record videos casually (smartphone is fine)
- Attach one action step or worksheet
Phase 3: Kajabi Setup (2-3 hours)
- Upload videos
- Add short summaries
- Set up basic navigation
Phase 4: Launch (3 hours)
- Create a simple sales page
- Set up payments
- Announce to your audience
Total time investment: 9-14 hours over 1-2 weeks.
Your Next Steps
- Today: Decide on your Minimum Viable Course topic.
- This week: Record a sample video.
- Next week: Set aside 2-3 work blocks to create content.
- Two weeks from now: Implement it in Kajabi.
Your first course doesn’t have to be your best work- it just needs to exist.
The most successful creators launch, learn, and improve over time.
Done will always beat perfect.
Still feeling stuck? Let us handle it for you
Our Done-For-You Course Creation service takes your expertise and transforms it into a professional, ready-to-launch Kajabi course in as little as two weeks.
We handle everything from content organisation to implementation in Kajabi, allowing you to focus on what you do best. Book a free 30-minute strategy call to discuss how we can turn your knowledge into a revenue-generating course without the stress and procrastination.
