Shiny objects will blind you into failure

Jun 03, 2024
Shiny objects will blind you into failure and picture of diamonds. Blog post image by Andy Brown, Kajabi Expert

If your coaching business has stalled, try this 👇

Because we're masters of making things complicated, it’s easy to turn your offer into a mass of confusion.

You start with a great product, and when you don't sell 100 by the end of week one, you think:

“Well, that's not working. Let’s try this.”

Before you know it, your business looks like a Chinese Bazaar.

 

The Problem with Too Many Offers

If you’ve created loads of different offers, your ideal client will be confused.

They’ll think, “Jack of all trades, master of none. Not for me, thanks.”

What you've actually done is devalue yourself.

 

The Simple Solution

So if your coaching business has stalled, try this:

↳ One product
↳ One funnel
↳ One offer
↳ One upsell

Back to Basics

Go back to what you do best and strip away all the other fluff. Add nothing more until you’ve started making sales from your core offer.

The Path to Scale

Once you get that dialed in, it’s all about scale. Going back to basics will actually make your life easier and more lucrative.

Now that can't be a bad thing, can it?

Want help building or growing your coaching business?

I'm Andy Brown. I work with coaches and course creators to build businesses that actually work. Strategy first, always. Whether you're starting from scratch or something isn't performing the way it should, that's the conversation we have first.

I'm a Verified Kajabi Expert with 20 years of real business experience behind me. I've built from scratch, rescued builds that went sideways, and migrated hundreds of thousands of contacts without losing a thing.

If you want clarity on what's not working and a straight plan to fix it, book a free call. No pitch. Just an honest conversation about where you are and what you actually need.

Book a free call →