How to Price Your Online Course: A Simple, No-Fuss Guide
Course pricing: It’s where most coaches second-guess themselves.
Charge too little, and you risk undervaluing your work. Charge too much, and you fear scaring people away.
But there’s one simple fact:
The price of your course is proportional to the problem it solves.
If you’re stuck on pricing, start by asking yourself these questions about your ideal client:
- How long have they spent trying to solve this problem?
The longer someone struggles with an issue, the more valuable a solution becomes. Time is a non-renewable resource, and your course could save them hours, months, or even years. - How much money have they spent trying to solve this problem?
Think about the wasted money your clients may have already thrown at this problem—whether on ineffective solutions, wrong advice, or trial-and-error attempts. Your course is the shortcut they need. - What’s the cost of not solving this problem?
This is the crux. What happens if your client doesn’t fix the problem? Maybe it’s lost revenue, wasted time, missed opportunities, or emotional stress. Pricing should reflect the transformation your course delivers, not just its content.
A Practical Pricing Guide
Once you’ve evaluated the above, consider these practical ranges:
- Short, high-value courses: $97–$297
- Mid-tier, more comprehensive courses: $497–$997
- Premium programs with extra support: $1,000+
Remember, pricing is about value, not just hours of content.
Clients don’t pay for how much is in your course; they pay for how much it solves their problem.
A Word of Caution
Don’t fall into the trap of pricing low to attract more buyers. Lower prices attract bargain hunters who may not fully engage with your content. Serious clients value transformation, not a bargain bin deal.
If you’re unsure, test your pricing. Launch your course at an introductory price, collect feedback, and adjust if needed.
Final Thought
Your course is the solution to someone’s biggest problem. Price it accordingly.
Ask yourself this: If I were the client, how much would I pay for this transformation?
Pricing isn’t just about numbers - it’s about the value you deliver and the confidence you have in your offer.
