"Dogfooding" Our Way to Success: How We Practice What We Preach with Kajabi
Here at Great Circle, we've always believed in the power of authenticity. It's one thing to recommend a product or service to our clients, but it's another to use it ourselves. This is where the concept of "dogfooding" comes into play.
What is "Dogfooding"?
The term "dogfooding" might sound peculiar, but its essence is simple: it's the practice of a company using its own products. By doing so, a company can test its products in real-world scenarios, ensuring they're up to standard and delivering on promises. It's a powerful testament to a product's quality and the company's belief in its offerings.
Why We Use Kajabi for Our Online Businesses
For over 5 years, we've been using Kajabi as our platform for our own online business endeavors. So we don't just recommend Kajabi to our clients; we use it ourselves.
By "eating our own dog food", we've been able to:
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Experience First-Hand: We understand the ins and outs of Kajabi, not just from a theoretical standpoint, but from practical, day-to-day use. This gives us a unique perspective and depth of knowledge that we bring to every client project.
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Refine and Optimise: Using Kajabi for our own businesses means we're continually learning, tweaking, and optimising. We encounter and solve challenges, which then equips us to better assist our clients.
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Stay Updated: Kajabi, like all platforms, evolves. By using it daily, we stay on top of the latest features and updates, ensuring we offer current and informed advice.
The Benefits of Our "Dogfooding" Approach
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Trust and Credibility: When we recommend Kajabi, our clients know it's not just a sales pitch. We believe in its capabilities because we see its results in our own business.
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Enhanced Support: Having hands-on experience means we can offer nuanced, practical support to our clients. Whether it's a technical glitch or a strategy question, we've likely encountered it ourselves.
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Innovation and Forward-Thinking: By actively using Kajabi, we're always thinking of new ways to leverage its features. This innovative mindset benefits not just our business but every client we work with.
In conclusion, for us, "dogfooding" isn't just a buzzword; it's a commitment. A commitment to authenticity, excellence, and delivering genuine value to our clients.
By using Kajabi for our own online ventures, we ensure that we're not just talking the talk but walking the walk (pardon the doggie pun). And in this journey, our clients reap the benefits of our hands-on expertise and passion.
A question for you 💡
So you’ve seen what I’ve done here, how I explain (through dogfeeding) that as Kajabi Experts, I don’t just sell you a service; I demonstrate that we know our offer inside out.
How can you do that in your business? Could it be a blog like this one, or could you weave it into your message (perhaps on your website)?
Let me know if you need help with this because it really is too important to ignore.
And if you’d like to book a free call with me, go ahead and use the link below, and let’s talk about introducing dogfeeding into your business 🐶
👉🏼 Book a call here: https://calendly.com/great-circle/30-minute-zoom-call
About Andy - Kajabi Expert | Marketing Master | Online Course Creator | Ocean Addict
I help coaches and training companies build, grow and scale their business through the power of Kajabi.
In 2018 our online business looked like a missile had hit it. There were so many moving parts, plug-ins, systems and CRMs, I couldn’t keep up, and neither could our clients.
Enter Kajabi, the platform that allowed me to regain my sanity and grow the business. We replaced 10 separate systems with one, and I could finally sleep again at night.
Since then, I’ve been helping other coaches and training companies turn what they know best into online courses, coaching programs, memberships, podcasts, and more.
When you build on Kajabi, you’re joining 50,000+ serious experts, entrepreneurs and influencers around the world.
If you’re ready to turn your knowledge into income with an certified Kajabi Expert, let’s have a chat:
