7 ways to delight a buyer and sell more courses
Have you ever bought something from Amazon? I know, silly question unless you live on the moon, but then Mr Bezos is likely working on a same-day delivery service for that little inevitability.
Buying from Amazon is seamless. We find our product, check the price, click the purchase button and wait for the doorbell to ring.
We know if anything goes wrong, we'll get our money back, and if we don't like what arrives, we can send it back free of charge.
There's no friction; it's just easy, and that's why Jeff has a bob or two in the bank.
So we discover from this mighty empire that the best way to gain new business and increase lifetime customer value is by reducing friction throughout the customer journey.
No matter what size business you have, even if you're only selling one online course, here are 7 key strategies to achieve this:
Clear Offer: Communicating the Value of Your Product or Service
Clearly communicate what problem your product or service solves, who it is for, and how it works. Eliminate any confusion or ambiguity to help users understand the value and relevance of your offering.
Simplify Your Sales Page for Better Conversion Rates
Streamline your sales page by providing only the necessary information for users to make an informed buying decision. Avoid overwhelming them with unnecessary details or distractions hindering their decision-making process.
Transparent Pricing: Building Trust with Your Customers
Be upfront about the pricing of your product or service. Clearly display the costs, fees, and additional charges to avoid surprises during checkout. Transparency builds trust and ensures a smoother purchasing experience.
Addressing Objections: Overcoming Barriers to Purchase
Anticipate potential objections or concerns that users may have and address them proactively. Provide clear and concise explanations or solutions to overcome barriers hindering purchasing decisions. TIP: FAQ's are excellent for this.
Mitigate Risk: Offering Money-Back Guarantees for Confidence
Mitigate concerns by offering a money-back guarantee or a similar assurance, thereby reducing the perceived risk for users and making them more likely to try your product or service.
Creating a Seamless Customer Journey with a Step-by-Step Roadmap
Guide users through the customer journey with a well-defined and easy-to-follow roadmap. From initial interest to the point of sale and beyond, provide a clear path that outlines the steps and actions required for a seamless experience.
Exceptional Customer Support: Building Loyalty and Trust
Offer outstanding customer service throughout the customer journey. Respond promptly to inquiries, provide helpful and accurate information, and address any issues or concerns promptly. Exceptional customer support builds trust and loyalty, and to be honest, is very rare these days.
Ultimately, it's about keeping it simple and removing all the fluff.
When creating offers and courses in Kajabi, we look at the simplest way to take customers from where they are now to where they want to go. Less is always more; otherwise, we risk confusing and losing the buyer.
If you'd like help clarifying your offer or online course, I'd love to have a chat to see if I can help.
Here are 3 easy ways to contact me: (see what I did there?) 😊
Click here to book a free call
Email me: [email protected]
About Andy
Kajabi Expert | Marketing Master | Online Course Creator | Ocean Addict
I help coaches and training companies build, grow and scale their business through the power of Kajabi.
In 2018 our online business looked like a missile had hit it. There were so many moving parts, plug-ins, systems and CRMs, I couldn’t keep up, and neither could our clients.
Enter Kajabi, the platform that allowed me to regain my sanity and grow the business. We replaced 10 separate systems with one, and I could finally sleep again at night.
Since then, I’ve been helping other coaches and training companies turn what they know best into online courses, coaching programs, memberships, podcasts, and more.
When you build on Kajabi, you’re joining 50,000+ serious experts, entrepreneurs and influencers around the world.
If you’re ready to turn your knowledge into income with an certified Kajabi Expert, let’s have a chat:
