I've just finished another strategy call where the client has been funnelling cash into Facebook Ads like it's going out of fashion. And the ROI? Let's just say it was MIA.

Why Your Funnel Strategy is Your Secret Weapon

Your sales funnel is the backbone of your digital strategy and must be done right; otherwise, you'll throw away good money after bad on your ad spend. You should meticulously plan, execute, and, most importantly, measure every step in that funnel.

Here are three pro tips to fine-tune your funnel before even thinking about ads

1. Organic Validation: Before you even think about scaling with ads, validate your offer and funnel organically. Leverage your existing audience, whether it's on social media or your email list. No conversions organically? Ads will not be your magic wand.
2. Data-Driven Decisions: I can't stress this enough - measure every micro-conversion in your funnel. Where are people dropping off? What's your cost per acquisition at each stage? This isn't just data; it's actionable intelligence.
3. Iterate, Don't Hesitate: Got the data? Great. Now, optimise your funnel. Whether it's the ad creative, landing page copy or email follow-ups, make data-backed tweaks. Then, test again.
   So, before you burn another dollar on Facebook Ads, please ensure your funnel is more than just a leaky bucket. A rock-solid, data-validated funnel isn't just your game plan - it's your playbook for scalable success.

Burning up your ad spend is no joke. Let's start investing in strategies we KNOW will pay off. 🎯

If you'd like help planning your sales funnels and ad strategy, I'd love to have a chat.

👉🏼 Book a call here: https://calendly.com/great-circle/30-minute-zoom-call

About Andy - Kajabi Expert | Marketing Master | Online Course Creator | Ocean Addict

I help coaches and training companies build, grow and scale their business through the power of Kajabi.

In 2018 our online business looked like a missile had hit it. There were so many moving parts, plug-ins, systems and CRMs, I couldn’t keep up, and neither could our clients.

Enter Kajabi, the platform that allowed me to regain my sanity and grow the business. We replaced 10 separate systems with one, and I could finally sleep again at night.

Since then, I’ve been helping other coaches and training companies turn what they know best into online courses, coaching programs, memberships, podcasts, and more.

When you build on Kajabi, you’re joining 50,000+ serious experts, entrepreneurs and influencers around the world.

If you’re ready to turn your knowledge into income with an certified Kajabi Expert, let’s have a chat:

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