20/40/60 Minimum Marketing Rule
We all need to be marketing our business, yet most of us aren’t.
So I’ve come up with 3 powerful tips to help you get your message out there and grow your business - my 20/40/60 Minimum Marketing Rule
Ideally you need to be marketing every day. Tough ask I know, but to break through the overwhelming noise you have to be consistent with your marketing messages, so . . .
20 (a day):
Book out 20 minutes each day to work on your marketing. The activity can be anything as small as:
- Working on your profile
- Following at least one more person or group on LinkedIn or Facebook (who fits your dream customer profile)
- Liking, Commenting and Sharing at least one post from that person
- Writing and posting a short article or blog on your social channels (as little as 3 paragraphs is fine)
40 (a week):
On top of your 20 a Day, book out another 40 minutes one day each week.
This can be any day you like including Saturday or Sunday, but keep it consistent.
You're building authority now, so it’s time to publish your own content:
- Blog post
- VLOG
- Podcast
- LinkedIn Article (for your business page, which you can then share via your profile page)
60 (a month):
One day each month, block out an additional 60 minutes to work on something bigger:
- Updating your Web Site by adding more valuable content
- Updating your Social Media profiles (text, header images, profile images)
- Batch authoring content for the week ahead
- Writing another chapter of your book
- Planning your 20/40/60 content for the month ahead.
My 20/40/60 Minimum Marketing Rule is about getting into the habit of being consistently seen by your dream clients.
You build trust and authority by posting valuable content on a regular basis. No matter how small it is, it keeps you in front of your audience and fires up those social media algorithms which will spread your message further.
Don’t get overwhelmed by this, you don’t have to be writing War and Peace each time.
Gary Vee says; “Document, don’t create” - in other words keep a journal of everything you see or come across during your day which you can turn into content.
Put the 20/40/60 sessions in your calendar as appointments and stick to them. That way you won’t forget or be tempted to skip the most important part of growing your business and getting more sales.
About Andy
Kajabi Expert | Marketing Master | Online Course Creator | Ocean Addict
I help coaches and training companies build, grow and scale their business through the power of Kajabi.
In 2018 our online business looked like a missile had hit it. There were so many moving parts, plug-ins, systems and CRMs, I couldn’t keep up, and neither could our clients.
Enter Kajabi, the platform that allowed me to regain my sanity and grow the business. We replaced 10 separate systems with one, and I could finally sleep again at night.
Since then, I’ve been helping other coaches and training companies turn what they know best into online courses, coaching programs, memberships, podcasts, and more.
When you build on Kajabi, you’re joining 50,000+ serious experts, entrepreneurs and influencers around the world.
If you’re ready to turn your knowledge into income with an certified Kajabi Expert, let’s have a chat:
